Volume 35 (75) № 1, 2025

Title page

Contents

1. ECONOMY

Burdіak Mykhailo, Tomashuk Inna
STRATEGIC PLANNING AS A BASIS FOR IMPLEMENTING DIGITAL INNOVATIONS

Havrylyuk Ivanna, Bulyk Mykhailo
TASSESSMENT OF FOREIGN COMPANIES IN UKRAINE

Havrylyuk Ivanna, Bulyk Mykhailo
THE LATEST TRENDS IN THE DEVELOPMENT OF TNC UNDER THE INFLUENCE OF INTERNATIONAL INVESTMENT ACTIVITY

Kraus Nataliia, Kraus Kateryna, Marchenko Oleksandr
INSTITUTIONAL COMPONENT OF THE FORMATIONOF ECOLOGICAL FRANCHISING IN THE CONDITIONS OF ECONOMIC CONVERGENCE

Litvin Elena, Turlo Nataliia
MODERN THEORIES OF LABOUR MOTIVATION AND THEIR APPLICATION IN UKRAINE

Ovsiіenko Nataliіa, Kostenko Yurii
ANALYSIS OF ECONOMIC FACTORS OF ENTERPRISE DEVELOPMENT IN THE UKRAINIAN MARKET

Shalamai Olga
FACTORS OF ECONOMIC GROWTH AND GLOBALIZATION IN THE GREEN DEVELOPMENT OF THE KINGDOM OF JORDAN

2. FINANCE, BANKING, INSURANCE AND THE STOCK MARKET

Labenko Oleksandr, Safonuk Oleksandr
ANALYSIS OF INTERNATIONAL EXPERIENCE IN THE APPLICATION OF FINANCIAL INSTRUMENTS FOR EMISSION REGULATION IN AGRICULTURE

3. MANAGEMENT

Abushov Teimur
CONTENT CHARACTERISTICS OF THE INDICATORS SYSTEM IN RESOURCE MANAGEMENT AND INFORMATION PROCESSES OF ENTERPRISES

Voloshyn Mykyta
CREDIT DECISION-MAKING IS AN IMPORTANT COMPONENT OF CREDIT RISK AND PROFITABILITY MANAGEMENT

Ivanov Yurii, Nahai Daria, Sokhan Tetiana
LOGISTICS IN THE CONTEXT OF THE MODERN ECONOMIC DEVELOPMENT OF UKRAINE

Lebedieva Nataliia
THE ROLE OF MARKETING COMMUNICATIONS IN THE DEVELOPMENT OF THE CONCEPT OF LEADERSHIP AND CORPORATE CULTURE

Paley Dmytro
CRISIS MANAGEMENT AS A KEY ELEMENT IN ENSURING THE SUSTAINABILITY OF SMALL AND MEDIUM-SIZED BUSINESSES

Turchak Viktoriia, Shved Vadym, Shevtsov Oleksandr
ON SOME ISSUES OF BUILDING CORPORATE STRATEGIES

Khalina Olena, Shmagalo Volodymyr
KEY ASPECTS OF THE STRATEGY FOR ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE

Cherniavskyi Ivan
FORMATION OF A PARADIGM FOR THE DEVELOPMENT OF INTELLECTUAL CAPITAL OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Shved Vadym, Kiziun Bohdan
METHODOLOGICAL SUPPORT FOR STRATEGIC MANAGEMENT OF THE ENTERPRISE

Shmatko Nataliia, Yakovenko Serhii
ANALYTICAL REVIEW OF ENTERPRISE BUSINESS PROCESSES

4. MARKETING

Bahorka Mariia, Yurchenko Nataliy
FORMATION OF A MARKETING SYSTEM FOR MANAGEMENT OF STRATEGIC CHANGES IN AGRICULTURAL ENTERPRISES

Musiienko Viktoriia
INFORMATION SOLUTIONS FOR RISK MINIMIZATION IN INTERNATIONAL REAL ESTATE MARKET

Fimyar Svitlana, Blakyta Vadym
BRANDING AND MARKETING IN CONDITIONS OF DIGITALIZATIONS

Shumkova Olena
MASTERY IN ASSORTMENT MANAGEMENT AS A TOOL OF MARKETING PRODUCT POLICY

Kuzma Tetiana, Paniuk Tetiana
LEGAL ASPECTS OF REGULATING YOUTH EMPLOYMENT AND THE ROLE OF MARKETING INFORMATION IN FORMULATING EFFECTIVE POLICIES